Choosing the Appropriate Door Counter for Your Store Entrance


storestoreIt has become common to see sensors mounted at the entrance of shops or malls. The placement of these devices has become an important component in the retail industry because it helps count the number of people that walk into a zone or a facility.

There are a growing number of options when it comes to these devices, a buyer needs to understand the pros and cons of each. These counting devices will help you decide on which device is best for mounting on your door or entrance.

There are a number of things you need to check before buying a traffic counter; here are some of them:

Open Entrance

Avoid using a horizontal counter if you have an open entrance. When there is too much traffic, people will get blocked at the entrance. Counting may not be as accurate as a result of such a setup.

Swing Door

If you have a swing door that only swings outside, you can go for a horizontal counting device. However, such a device may not be proper for a door that swings inwards, as it might block the beam from getting detected.

Entrance Width

Horizontal counting devices are fine only if your entrance is about 15 feet wide and if it does not see much group traffic. Alternatively, you can also go for an overhead sensor. Nevertheless, you will have to install one sensor for every 11 feet width of your entrance. You can get these networked to the sensor that is mounted at the ceiling of your entrance.

Traffic Capture Frequency

In case you want to capture traffic count every hour, you can go for a bi-directional door sensor or a counter which includes horizontal Omni Counter and all the overhead sensors. This will sense the inbound and outbound traffic.

These are just some of the biggest considerations associated with tracking customer traffic. Make sure to choose an installation appropriate for your store for utmost accuracy and to send the right message to customers as well.